The Process

Growing up some of my friends had a camera called the Izone from polaroid. I thought these were so cool, you can take a picture and then it spits out a physical photo you could stick on your wall, which felt instant but you needed to let the picture develop even after you had the physical photograph. These days we can take a picture, edit it, and post it to the world in a matter of seconds, the time needed for development of the photo is no longer needed. In my brain I may have a full render of what I want the stage to look like, however it still needs to go through the process of development in order to be brought to life. The process of development can create efficiencies, think through potential problems, identify pain points and solutions, as well as ensure there is thorough and complete communication. Much like that small polaroid camera that my friends had, even though I had the physical photo, even though I have the idea and have captured the direction of the design, I still need to put that design through the process of development if I want to bring that design into reality. Whenever I set out to do a stage design or whenever a stage design or creative element is pitched to me my brain goes through the entire process from start to finish. What are the weeks leading up the deadline going to look like, what will we need for load in, how much will need to be changed and swapped out, when do trucks need to arrive, how will we store dead cases and set pieces, when will we get programming time and rehearsal schedules sorted, what does load out consist of, and what will the week after look like? Process can be one of the most frustrating aspects of any project, however it is the most necessary component, get comfortable with the process of development. 

Instant results can be enticing, as seen with the Izone Polaroid camera, the true value lies in the development process. Just like those photos needed time to fully develop, any creative project requires careful planning and refinement. This process enables us to perfect our ideas, foresee potential issues, and communicate effectively, ensuring a successful outcome. Embracing development is essential; it transforms our initial concepts into reality and enhances our efficiency and problem-solving abilities. Whether it’s a stage design or another creative venture, the journey through development is what ultimately brings our visions to life.